About Farmer Autovillage

Farmer Autovillage is your trusted local dealership group, proudly serving the Bay of Plenty with expert vehicle advice, award-winning service, and the full experience under one roof.

200+

Vehicles Stocked

160+

Farmer Staff

4

Locations

14

New Vehicle Brands

40+

Awards

35+

Years

Proudly Local. Nationally Respected.

We’re more than just a car yard. Farmer Autovillage brings together everything you need — from buying your next vehicle to keeping it in top shape. With 14 new car brands and over 200 used vehicles to browse, test drive, finance, or trade, our team is here to help at every step.

From humble beginnings in 1991 as Bay Nissan with just 12 staff, Farmer Autovillage has grown into one of New Zealand’s most recognised dealership groups. The 2008 rebrand marked a new chapter, bringing together 14 new car brands, over 160 team members, and a shared focus on innovation, customer care, and community connection. Still proudly family-owned and led by Group Managing Director Mike Farmer, our journey is built on trust, people, and progress.

Vehicle Sales

Looking for your first car, your next upgrade, or a vehicle to fit the whole family? With 14 new vehicle brands and over 200 used cars available, we make it easy to compare options, take a test drive, and find the right fit. Our team is here to offer advice without the pressure — just helpful support so you can make a confident choice.

Trades & Finance

We offer flexible finance solutions and can tailor a package that suits your lifestyle or business needs. Whether you’re buying outright, trading in, or want to understand your repayment options, our finance team will guide you through the process with clear, honest advice.

WOF & Servicing

From routine servicing to Warrant of Fitness checks, we’ll help keep your vehicle safe, road-ready, and running smoothly. Our expert technicians work from fully equipped workshops, utilising the latest diagnostics and tools. We’ll always inform you of the necessary work before any repairs are made.

Genuine Parts & Repairs

Need a replacement part, windscreen fix, or new tyres? We stock a wide range of genuine parts and quality accessories designed specifically for your vehicle. Whether it's a small repair or a new roof rack installation, our team will get it sorted quickly and professionally.

Our Team

With a specialised and experienced team of 160+ members, we’re committed to providing you with only the best customer experience when searching for your next car or using our aftercare services. Our highly skilled Service, Windscreen, Wheel & Tyre Technicians operate in a state of the art workshops and are focused on keeping your vehicle in top condition.

Our Leadership Team

Harrison Nicholls
Used Vehicle Sales Manager
Preowned Vehicles
027 442 7796
Mike Farmer
Group Managing Director
029 928 4405
Warren Carter
Group General Sales Manager
Farizon / Fiat Professional / Geely / Jeep / RAM / Subaru / Zeekr
021 863 503
Bevan Sheppard
Group After Sales Manager
029 571 3612
Mitchell Robertson
Group Parts Manager
Farmer
027 788 8003
Blair Woolford
Dealer Principal
Audi / CUPRA / Skoda / Volkswagen
021 036 7706
Martin Nunes
Dealer Principal
GWM / MG
021 0245 0891
Helen Tanner
Financial Controller
07 578 6017
Graham Cameron
Used Vehicle Sales Manager
Preowned Vehicles
027 29 47418
Melissa Smith
Fleet Prospecting Sales Consultant & Group Cashflow Manager
07 578 6017
Hannah Molloy
Group Marketing Manager
021 265 2169
Craig Hawkins
Dealer Principal
LDV / Nissan
027 269 4746

Supporting Our Community

Farmer Autovillage is proud to be part of the Bay. We actively support a range of local charities, clubs, and causes that make a real difference in our region. From sports and arts to wellbeing and social support, our partnerships help keep the good stuff going — and growing.

Proudly Supporting

Meet Grillage!

Say hello to Grillage — our custom-built community BBQ trailer. Available for local fundraising events, non-profit functions, and grassroots initiatives, Grillage is our way of bringing people together with a few good sausages and even better support.

Your Award Winning Dealer

Skoda Service Department of the Year
Winner - Farmer Skoda
2024
Audi Parts Department of the Year
Winner - Farmer Audi
2024
Audi Dealer of the Year
3rd Place - Farmer Audi
2024
Audi Service Department of the Year
Winner - Farmer Audi
2024
VW Passenger Dealer of the Year
Winner - Farmer Volkswagen
2021
MG Gold Award for Customer Excellence
Farmer Autovillage
2021
VW Parts Dealer of the Year
Winner - Farmer Autovillage
2021
VW Commercial Marketing of the Year
Winner - Farmer Volkswagen
2021
VW Passenger Marketing of the Year
Winner - Farmer Volkswagen
2021
Audi Dealer of the Year
3rd Place - Farmer Audi
2021
Audi Parts Dealer of the Year
Winner - Farmer Audi team
2021
RAM Dealer of the Year
Winner - Farmer RAM team
2021
VW Customer Experience Passenger Metro
Winner - Farmer Volkswagen
2020
VW Customer Experience Commercial Metro
Winner - Farmer Volkswagen
2020
Skoda Parts Manager of the Year
Winner - Farmer Skoda
2020
Skoda Business Manager of the Year
Winner - Farmer Skoda
2020
Audi Business Manager of the Year
Finalist - Farmer Audi
2020
Audi Technician of the Year
Finalist - Farmer Audi
2020
Audi Marketing Manager of the Year
Winner - Farmer Audi
2020
Audi Parts Manager of the Year
Winner - Farmer Audi
2020
VW Service Department of the Year
Finalist - Farmer Volkswagen
2020
VW Business Manager of the Year
Finalist - Farmer Volkswagen
2020
Audi Sales Manager of the Year
Finalist - Farmer Audi
2020
Audi Sports Sales Specialist of the Year
Finalist - Farmer Audi
2020
Audi Customer Satisfaction
Finalist - Farmer Audi
2020
Branded Finance Business Manager of the Year
Winner - Farmer Autovillage
2020
Audi Marketing Excellence
Winner - Farmer Audi
2020
Audi Sales Specialist of the Year
Winner - Farmer Audi
2020
Skoda Parts Department of the Year
Winner - Farmer Skoda
2020
Audi Parts Department of the Year
Winner - Farmer Audi
2020
VW Parts Department of the Year
Winner - Farmer Volkswagen
2020
RAM No. 1 Sales NZ
Winner - Farmer RAM
2020
VW Commercial Dealer of the Year
Winner - Farmer Volkswagen
2020
Audi Excellence Dealer of the Year
Winner - Farmer Audi
2020
Nissan Metro Dealer of the Year
Winner - Farmer Nissan
2020
Skoda Service Advisor of the Year
Finalist - Farmer Skoda
2020
Nissan Service Metro Dealer of the Year
Winner - Farmer Nissan
2019
Nissan Parts Metro Dealer of the Year
Winner - Farmer Nissan
2019
Nissan Sales Metro Dealer of the Year
Winner - Farmer Nissan
2019
Nissan Metro Dealer of the Year
Winner - Farmer Nissan
2019
Jeep Dealer of the Year
Winner - Farmer Jeep
2019
Audi Parts Manager of the Year
Winner - Mark Ferguson
2019
Audi Service Manager of the Year
Winner - Bevan Shephard
2019
Audi Non-Metro Sales Specialist of the Year
Winner - Shaun Marburg
2019
Audi Sports Sales Specialist of the Year
Finalist - Shaun Marburg
2019
Audi Sales Manager of the Year
Finalist - Blair Woolford
2019
Customer Satisfaction
Finalist - Farmer Audi
2019
Audi Dealer of the Year
Winner - Farmer Audi
2019

Whether you're searching for your next vehicle or it’s time for a service, Farmer Autovillage makes it easy. Our friendly team is here to support you at every stage — from test drives to trade-ins, servicing to accessories.

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Finance Calculator

Terms & Conditions

Our finance calculator uses UDC’s fees and rates. Fees and rates are subject to change without notice.  Responsible lending criteria, fees, terms and conditions apply.

The repayments have been calculated at the interest rate and loan term stated, and are based on the interest rate being constant for the entire loan term. Changes to interest rates and/or the repayment amounts will change this.

The annual interest rate available to you will depend on your personal circumstances, taking into account your income, financial commitments and credit history (and may be either higher or lower than the estimated rate).

This calculator is a tool to estimate repayments and the total loan cost only and is not an offer of finance - responsible lending criteria, terms, conditions and fees apply.  By submitted this form you are accepting our privacy policy.

To better understand the rate that you qualify for, get in touch with one of our local Farmer Autovillage Business Managers.